Once you’ve listed what you like about yourself, write down what you like, all your likes – what makes you happy? This part ties in with the lifestyle you desire. Do you gravitate towards the tailored, smart look or the jeans and T-shirt look? Do you prefer working as a team player or a lone cruiser; at a desk or with people or outdoors; with words or figures, or shapes or animals or some kind of material or objects? Does the coastal environment or inland appeal to you?

What do you love doing? It’s important to allow yourself total freedom during this exercise without restrictions and those all too common, ‘I would, but’ or ‘yes, if only….’ Think back to your childhood when your spontaneity in choice of activity was unbridled by societal or parental expectations or pressures. The time has come where that question is pivotal to your future. Enjoyment ranks as the most important consideration in the pursuit of work, with salary coming in at sixth position. And if you think that pursuing what you love won’t provide enough money, consider true life examples like Jamie Oliver who could have become a good chef, full stop. Providence follows truthful passion.

If pinpointing your likes feels a bit like the blood out of a stone story, switch to listing what you don’t like. Often the dislikes pop up more easily, and these provide good clues on what you do like.

All the aspects that make up you, become your brand. And this is where entrepreneurial innovation comes into play. There could be many channels with which you could align your various likes or passion. I suggest a large white board or piece of paper on which to map out your brand. But, as Wheeler advises, you don’t have to have an exact plan. You grow, learn and move in the direction of your truth, being responsible, creative, innovative and playful while you continue to work on your brand. Trust your intelligence and take risks. With time, he says, your brand will become more and more powerful evolving into your niche.

Fear of failure can have an anaesthetising effect on your initiative and leave you plodding along in the hum drum lane of the comfort zone. Yet, only the deluded would expect a smooth, obstacle-free path to the fulfilment of their aspirations. Mistakes are the best teaching tools – appreciate their lessons.

In the wise words of Robin Wheeler, “Be yourself for a living, and, be of service to the world from a position of inspired resourcefulness”.

 

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